How much PR firms like FTI Consulting and Edelman pay staffers

Hi! Welcome to the Insider Advertising daily for August 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

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Today's news: How much top PR firms pay, TikTok's advertising blitz, and Amazon ups its advertising spend.

PR industry salaries revealed: How much top firms like Edelman, MSL, and Teneo pay employees, from account executives to managing directors

• Patrick Coffee and Sean Czarnecki analyzed the US Office of Foreign Labor Certification's 2019 disclosure data to see how much the largest independent and holding company-owned PR firms pay.
• Salaries range from $62,000 for a senior account executive at finance-focused Prosek Partners to $420,000 for a managing director at consulting firm FTI Consulting.
• Edelman, the industry's largest firm, paid a VP, tech and media specialist up to $155,000.

Read the full story here.

TikTok is making its biggest ever advertising push as it faces the threat of a ban in the US

• TikTok's new global ad campaign titled "It Starts on TikTok," pitches the app as a place for creators, communities, families, and learning, Tanya Dua reported.
• Nick Tran, TikTok's head of global marketing, said the campaign is meant to differentiate TikTok from other social-media platforms, grow its user base, and build better brand recognition.
• The ad push comes as President Trump issued two executive orders asking TikTok to sell its US operations to an American company.

Read the full story here.

Amazon, the biggest US advertiser, is ramping up its ad spend after a coronavirus pause

• After cutting its advertising spend in the beginning of the pandemic, Amazon has steadily increased its advertising spend over the past few months.
• Data from ad-tracking firm MediaRadar shows that Amazon has spent 70% more year-over-year on promoting its retail business since May.
• Instagram in particular has benefitted from Amazon's ad spend. Amazon spent $22 million on Instagram ads in July, up from $9 million in May, according to data from Pathmatics.

Read the full story here.

More stories we're reading:

• Former Glossier retail employees allege mistreatment and discrimination at the company's shuttered stores (Business Insider)
• Apple digs in on App Store battle with 'Fortnite' creator Epic Games: 'We won't make an exception for Epic' (Business Insider)
• How Pepsi remotely created a global media event in just a few weeks — and got 280 million people to tune in (Business Insider)
• WPP taps AT&T's Kirk McDonald to run GroupM in North America (Wall Street Journal)
• Oracle enters race to buy TikTok's US operations (Financial Times)
• Ron Meyer resigns as NBCUniversal vice chairman after disclosing affair and extortion attempt (Variety)

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren