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Today we look at the advertising spend from the streaming wars, VCs' picks for gaming startups to watch, and TikTok's $200 million pledge for creators.
A new report from TV analytics firm iSpot.TV found that Amazon Prime Video and Hulu are on a marketing spree to promote their services, Ashley Rodriguez reports.
Amazon and Hulu spent more than streaming newcomers NBCUniversal and Quibi. Amazon spent $169.8 million while Hulu spent $144.6 million on national TV ads in the first six months of the year, per iSpot.TV's figures.
As more people spend time at home due to the coronavirus, investors are betting on these companies' growing audiences. "The most exciting things that are happening in games these days have to do with the expansion of the audience," said Shanti Bergel, managing director at Transcend Fund.
Eligable creators must be at least 18 years old and have a certain number of followers, which has not been specified yet. It is also not clear how TikTok is funding the program.
In theory, the program could allow creators to make money directly from TikTok, similar to how creators make money from YouTube. To date, popular creators like Charli and Dixie D'Amelio have made money from sponsored posts and brand partnerships.
