Criteo is restructuring as it prepares for a cookie-less world

Good morning and welcome to Insider Advertising for February 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Criteo's restructure.
• The Trade Desk's battle with Google and Amazon.
• Mark Thompson talks media investments.

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Tips, comments, suggestions? Drop me a line at LJohnson@businessinsider.com or on Twitter at @LaurenJohnson.

Digital advertising company Criteo is preparing a restructure affecting 10% of its workforce

• Adtech company Criteo is preparing a major restructure that will affect 10% of staff, reports Lara O'Reilly.
• The company is trying to shift its business away from services that rely on third-party cookies.
• A source familiar with the company speculated Criteo could be a prime target for an acquisition.

Read the story.

The Trade Desk is gearing up to take on Google and Amazon for digital ad dollars in 2021

• I looked at The Trade Desk's growing battle with big tech companies.
• The firm recently won Walmart as a client, a big blow to Google.
• The firm is building tools to help marketers grapple with the phaseout of third-party cookies.

Read the story.

Former New York Times CEO Mark Thompson reveals why he's bullish about the subscription media business and why demand for news remains 'very strong' post-Trump

• Steven Perlberg spoke with Mark Thompson, who recently invested in The New European newspaper and became chairman of the board at Ancestry.
• Thompson talked about the subscriptions trend and why demand for news remains high.
• He said that he is not looking for other media investments but was interested by The New European's high-quality product and its particular audience.

Read the story.

More stories we're reading:

• YouTube is a powerhouse for Google, with revenue up 46% to almost $7 billion (Business Insider)
• Watch Robinhood's first-ever Super Bowl commercial, which will further fuel its massive download numbers (Business Insider)
• How fast-fashion brand Princess Polly became a Gen-Z favorite in 2020 using TikTok and an army of influencers (Business Insider)
• Swedish fintech firm Klarna is making its Super Bowl debut to stand out from rivals like Affirm and PayPal (Business Insider)
• Instagram confirms it's working on a 'Vertical Stories' feed (Techcrunch)
• Spotify hits 155 million paid subscribers in Q4, says podcast listening nearly doubled (Variety)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.