Creators worry Instagram's test will hurt engagement

Good morning and welcome to Insider Advertising for February 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Creators worry Instagram's test will hurt engagement.
• McDonald's battles with race.
• Who is the next AWS CEO?

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Tips, comments, suggestions? Drop me a line at LJohnson@businessinsider.com or on Twitter at @LaurenJohnson.

Instagram is running a test that limits resharing and creators worry it could hurt their audience growth and businesses

• Instagram is running a new test that removes the ability to share feed posts to Stories, reports Sydney Bradley.
• The test is limited to select countries, and Instagram doesn't have plans to expand it at this time.
• Creators said that the test could hurt engagement, growth, and exposure.

Read the story.

Inside McDonald's reckoning on race, amid billion-dollar lawsuits and unprecedented new efforts

• McDonald's pledged support for Black Lives Matter with donations and diversity-centric hires.
• Kate Taylor spoke with more than a dozen McDonald's insiders about the fast-food giant's efforts.
• Critics are skeptical enough is being done. Some Black executives and franchisees are even suing.

Read the story.

5 Amazon power players who could replace Andy Jassy as CEO of $40 billion AWS

• Ashley Stewart and Eugene Kim report that Andy Jassy rise's to Amazon CEO leaves open his role as CEO of AWS.
• They named five Amazon insiders who could be successors to Jassy, including Charlie Bell and Matt Garman.
• AWS execs Bell, Garman, and Peter DeSantis are part of Amazon's S-team, a group of leaders from across the company that work on key business decisions.

Read the story.

More stories we're reading:

• The 10 best and worst Super Bowl commercials (Business Insider)
• TikTok is reportedly prepping a live-streamed shopping feature, and it could be like QVC for Gen-Z (Business Insider)
• The CEOs of Thrive Market, Hungryroot, and Good Eggs lay out how they're competing in the $1 trillion grocery industry as they move from niche to mainstream retailers (Business Insider)
• Michael B. Jordan's Outlier Society signs film deal with Amazon Studios (Variety)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.