Complex Networks has parlayed its sneaker- and hip-hop-focused media brands into a business selling related products like hot sauce, skateboards, and hoodies.
Now it wants to apply that know-how to help brands like Pepsi and Champs develop products of their own with a new agency, Climate, reports Lucia Moses.
It has plenty of competition, but Complex thinks its leadership, audience data, and media distribution will give it an edge.
Instagram, which has exploded since Facebook acquired it for $1 billion in 2012, has a highly competitive hiring process, report Lauren Johnson and Sydney Bradley.
Former employees and experts they spoke to shared tips and tricks to nail the interview process, saying that referrals play a big role in giving candidates a leg up, as does knowing Instagram and its competitors' features.
Candidates go through a series of interviews at Instagram and meet with multiple people, and should be open to roles other than the ones they applied for as Instagram even tweaks roles for specific candidates.
Business Insider has launched its first list recognizing the rising marketing talent at brands.
I profiled 25 such up-and-comers who are shepherding breakthrough campaigns for their companies, setting up internal agencies, or using media to reach consumers in new ways.
These marketing professionals come from established brands like Procter & Gamble and Frito-Lay as well as challenger ones like Kin Euphorics and Verb Energy.