Companies are releasing Super Bowl ads loaded with celebs — take a sneak, pre-game peek at some of the best ones

• Bryan Cranston and Aaron Paul return as Walter White and Jesse Pinkman in one of the much anticipated Super Bowl commercials.
• Maya Rudolph lets us know that her face will now become a part of the iconic candy, M&M's.

Some of the splashiest ads of the year premiere Sunday during the Super Bowl, as companies scramble for much-coveted public and social media attention with celebrities like Snoop Dogg and Martha Stewart.

The Super Bowl has long been a kind of, well, Super Bowl for advertisers, pushing companies to go bigger every year. Stars like Bryan Cranston, Danny McBride, Will Ferrell, and others are poised to appear in commercials during the game Sunday.

Some advertisers released what appear to be full-length Super Bowl commercials early, posting them to social media and YouTube. Here's a look at some of the biggest talkers expected during the Philadelphia Eagles and Kansas City Chiefs matchup.

Willie Nelson stole Snoop Dogg's lighter

Willie Nelson, Snoop Dogg and Martha Stewart star in a Bic commercial where the trio argue over a lighter. Nelson seems to have "borrowed" a candle from Stewart and a lighter from Snoop. Nelson boasts about the lighter keeping his hands away from the flame as he uses it to light the candle, then Snoop gripes that he needs it back ... probably for something else.

Iconic 'chefs' grocery shop with DoorDash

Matty Matheson from Hulu's "The Bear," Raekwon The Chef from the Wu-Tang Clan, and Nickelodeon's animated Tiny Chef all tout the values of DoorDash to make grocery shopping easier.

Workday is pulling on rock legends to advertise its HR platform

Ozzy Osbourne, Joan Jett, and Paul Stanley headline a leather-studded commercial from human resources company Workday. The commercial pokes fun at corporate "rock stars" by splicing real rock and heavy metal icons into everyday office situations.

Diddy does hits

A commercial released this week shows musician Diddy in a meeting with marketers from Uber who are asking him to write a song for the Uber One membership service. A rep for the rapper tells the marketers, "Diddy don't do jingles," but he does do "hits" — then the artist goes on to produce a song in a cameo-filled sequence.

A Hamm and Brie — and Pete Davidson — sandwich

Actors John Hamm and Brie Larson star in a Hellman's mayonnaise commercial that pokes fun at the two stars' food-like names. There's also a surprise appearance from Saturday Night Live alum Pete Davidson because, as Hamm puts it, "he really is everywhere."

Maya Rudolph is the new M&M's mascot

M&M's announced it would replace its iconic candy mascots with actress Maya Rudolph in what seemed to be a legit press release on Twitter last month, after conservative media outlets bashed Mars Inc. for changing its longtime "spokescandies." Now the brand, which has apparently changed its name to Ma&Ya's, has released a commercial where Rudolph announces her face will grace the shells of one of America's favorite candies.

Walter White and Jesse Pinkman return to cook things up

Bryan Cranston and Aaron Paul sell – and cook — chips in a new PopCorners commercial. The spot brings back a small ensemble of characters from Breaking Bad, all obsessed with the quality of a bag of corn chips.

Downy McBride, Will Ferrell, and the roast of Mr. Peanut

Several other commercials are set to play during the big game Sunday, including a Netflix and GM ad starring Will Ferrell, a Downy ad where Danny McBride becomes "Downy McBride," and the roast of Mr. Peanut hosted by comedian Jeff Ross.