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WPP's GroupM predicts its business will improve in the second half of 2021 as online shopping explodes and hard-hit industries like travel start advertising again.
Insiders said some digital and healthcare agencies saw growth, but the job market remains weak - especially for Black people and those over 50.
The firm's software helps brands run ad formats like sponsored listings and native ads on websites and apps.
Retailers like Walgreens, Walmart, and Instacart have recently built ad businesses to make up for thin margins in retail, but Kevel thinks there's an opportunity for other types of brands to build out advertising businesses.
The list includes Disney Plus' "The Mandalorian," Netflix's "The Witcher," and several Marvel Cinematic Universe brands.
NRG's EVP of strategy, Ethan Titelman, explained that the list doesn't necessarily rank the brands by popularity, but reflects a franchise's "forward momentum."
