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TAM’s report brings cheers for ad industry, shows early signs of revival on TV and digital medium

BI India PartnerJul 16, 2020, 15:01 IST

Pixabay

Ad Volumes on Television back on track in Jun’20
Share of News, GEC and Movies genres grew in Jun’20 compared to Jun’19
Jun’20 observed 46% more Ad Volumes compared to May’20 and digital saw a 27% increase in ad insertions in June.

TAM’s latest report has a few silver linings for the ad industry. Television and digital mediums have seen an uptick in ad volume and ad insertions by 46% and 27% respectively in June’20 over May’20.

The number of brands that advertised on TV in June also went up to 2,811 from 2,713 in May’20.

Top 50 advertisers accounted for nearly 75% share on TV. Hindustan Unilever, Reckitt Benckiser and Procter & Gamble continued to grab the top 3 spots.

On digital, the drop in ad Insertions is narrowing in Jun’20 compared to Jun’19.