Star Sports has sold out 75% of its inventory for Dream11 IPL 2020

• Dream11 , Phone Pe, Amazon , Byju’s are the co-presenting sponsors, Polycab, USL, Coca Cola, ITC, Mondelez, Kamla Pasand, Rummy Circle, AMFI and P&G its associate sponsors.
• Both the number of advertisers and the amount of ad spends is higher than usual this year.
• The network has witnessed heavy demand from brands, given the fact that Dream11 IPL cuts across gender and ages.

Star Sports announced that it has got 13 sponsors on board for Dream11 IPL. It also announced it has sold out 75% of its inventory.

While Dream 11 , Phone Pe, Amazon , Byju’s are the co-presenting sponsors, Polycab, USL, Coca Cola, ITC, Mondelez, Kamla Pasand, Rummy Circle, AMFI and P&G its associate sponsors.

Apart from the sponsors, the channel has over 60 advertisers for spot buys, PPL shows and features. Besides the traditional advertisers, key categories which are looking to leverage the Dream11 IPL in a big way are online shopping, Edutech , BFSI , Fantasy sports and Auto players.

All the relevant FMCG advertisers including Coca Cola, ITC, Mondelez, P&G, Nestle, Colgate, Britannia, GSK, Reckitt among others are participating in this edition of Dream11 IPL.

Star Sports has increased its programming content for pre-shows, thus making more inventory available for this popular asset for brands which want to participate in Dream11 IPL during the festive season. There has been an increased interest from BFSI advertisers, who are considering viewing this Dream11 IPL season as a unique combination of festive and a high impact opportunity to engage and influence consumers whose buying behaviours have been disrupted.

Both the number of advertisers and the amount of ad spends is higher than usual this year. The network has witnessed heavy demand from brands, given the fact that Dream11 IPL cuts across gender and ages. Brands had allotted spends for IPL + Asia Cup + T20 World Cup, and now with Dream11 IPL being the only cricket property for 2020 plus festive season, it has become the obvious choice for brands to make.

The IPL on the Star Sports network over the years has continued to set viewership records across demographics.

TV consumption at present is still higher over pre Covid-19 times (Source BARC) as people are restricted to their homes. Live sports has been sorely missed by fans. Early start at 7:30pm will increase audience availability by more than 20 % (Source BARC).

Considering people are still working from home, the channel is anticipating record viewership this season. IPL 2019 had also seen some record-breaking numbers through women viewership. Close to 175 million women viewers aged 15 years and above watched Vivo IPL across India between March 23 and May 12, 2019.