SonyLiv sees a 42% jump in participation after moving KBC's selection process online

• KBC sees more than 12,000 participants in a day.
• SonyLIV saw a 42% hike in participation.

SonyLIV saw more than 3.1 crore initial audition entries, witnessing a 42% jump in participation. The auditions that have traditionally been happening on-ground across 8 cities and 10 days till last year, were conducted digitally on a single day via the SonyLIV app this season. These auditions saw more than 12,000 participants, a 4x increase compared to last season.

The auditions commenced with a General Knowledge test followed by a video uploaded by the participants. The assessment for the final round will be centred on the cumulative score and participants with the highest scores will qualify for personal interview. In alignment to this process, the selection for the Fastest Finger First contestants will be based on the scores of the above selection process. To ensure inclusivity, makers have facilitated calls for visually challenged auditionees.

Amogh Dusad, Programming and New Initiatives, Digital Business, said, “The exclusive digital selection process for KBC has recorded an all-time high number of auditionees. A 3X increase in the participants with the online selection process signifies the yardstick of our user engagement on the SonyLIV app and the evolving preference of digital mediums amongst users. The process enabled us to reach out to a wider cross-section of audience while innovating with the 2nd screen initiative.”