Oppo India becomes the top advertiser during IPL season 13: Report

• As per TAM's Sports report titled, ‘Commercial Advertising in IPL Season 13’, Oppo India is the largest advertiser on IPL with 5% ad volume.
• Dream11 has emerged as the top brand, which moved up by 5 positions to achieve 1st place in advertising than last year.

After Chinese mobile brand Vivo suspended its partnership with the Board of Control for Cricket in India (BCCI) as the title sponsor for the Indian Premier League this year, Oppo India has emerged as the largest advertiser during 25 matches of IPL season 13. The brand has 5% ad volumes this year, revealed TAM Sports’ latest report.

Oppo India was followed by Sporta Technologies and Vodafone India.

According to ESP Properties, the entertainment and sports division of GroupM, IPL 2020 sponsorship has already crossed the ₹500 crore mark this season.

First-time sponsor Dream11 has emerged as the top brand, which moved up by 5 positions to achieve 1st place in advertising than last year. Two brands that were common between the top 10 brand list of IPL 12 and IPL 13 are ‘Dream11.com’ and ‘Phonepe.’

Interestingly, five out of 10 categories that have invested in IPL this year are from E-commerce sector with 35% share of IPL 13 Advertising.

The current IPL season is turning out to be the best so far for Disney+Hotstar and Star TV channels. Not only has the viewership broken all its previous records, IPL has seen a spike in brand interest. It saw 30 plus new categories and 150+ new brands advertise during IPL season 13 than IPL season 12.

The matches from Day 1 to Day 7 garnered more than 34 million impressions, viewed by over 100 million viewers match-on-match. 1 out of 3 viewers watched it live.

IPL also brought up the overall AdEx for sports genre. During 22 Days of IPL 13, Ad Volumes in Sports genre also spiked by nearly three times compared to 28th Aug – 18th Sep, 2020 (22 Days prior to IPL 13).

Tally of Advertisers and Brands grew by 16% and 7% respectively in IPL 13 and IPL 12.

Top 10 Advertisers contributed more than 35% share of Ad Volumes during 25 matches of IPL13 and 40% share in IPL 12.