Mass X-odus: What are the controversial changes on X that are driving users away?
Nov 18, 2024, 16:33 IST
X (formerly Twitter) is experiencing its largest user exodus since Elon Musk took over in 2022. The tipping point is a perfect storm of political controversy, privacy fears, and discontent with the platform’s new policies, culminating in a dramatic shift of users to alternative platforms like Bluesky and Threads.
Here’s a breakdown of the recent changes and why they’ve left users saying goodbye to X.
One user, Kara Wurtz, said the election was the “final straw.” After eight years on the platform, the finance director from St. Louis decided that X was no longer delivering the content she valued. “Every time I opened it, it would throw things at me that put me in a bad mood,” she said.
The political fallout didn’t just affect individuals. Prominent organisations and brands, including The Guardian and former CNN anchor Don Lemon, have also bid farewell to the platform.
The backlash was immediate:
This tweak is particularly alarming for users who have faced harassment on the platform. Many feel their safety is compromised, prompting them to seek refuge in safer alternatives like Bluesky, which saw a surge of 500,000 new users in just one day following the policy updates.
Initially developed by former Twitter CEO Jack Dorsey, Bluesky offers customizable feeds and decentralised control, which many find refreshing. With over 16 million users (and counting), it’s quickly becoming the top choice for X refugees. Threads, Instagram’s text-based app, also surpassed 275 million monthly active users by November, with 15 million new sign-ups last month alone. For many, these platforms represent a chance to escape X’s chaos while reclaiming control over their online experience.
While Musk touts record-breaking engagement on X, the cracks in the platform’s foundation are evident. Critics warn that X could become a training ground for Musk’s xAI venture, leveraging user interactions to fuel lucrative AI models. Whether X can weather this storm remains uncertain, but one thing is clear: the days of Twitter’s broad appeal as a space for open, inclusive dialogue seem to be fading fast.
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Here’s a breakdown of the recent changes and why they’ve left users saying goodbye to X.
Political backlash
The day after the U.S. presidential election on November 6, X saw over 115,000 account deactivations — the most since Musk's acquisition. Many users were disillusioned by Musk's perceived alignment with newly elected President Donald Trump. Musk's vocal support for Trump during his campaign, coupled with his attendance at Republican rallies, alienated users who once trusted X as a politically neutral platform.One user, Kara Wurtz, said the election was the “final straw.” After eight years on the platform, the finance director from St. Louis decided that X was no longer delivering the content she valued. “Every time I opened it, it would throw things at me that put me in a bad mood,” she said.
The political fallout didn’t just affect individuals. Prominent organisations and brands, including The Guardian and former CNN anchor Don Lemon, have also bid farewell to the platform.
New terms of service spark outrage
On November 15, X's updated terms of service came into effect, granting the platform a sweeping global licence to use user-generated content. This includes using posts, photos, and creative works to train artificial intelligence (AI) and machine learning (ML) models.Advertisement
- Privacy Concerns: By continuing to use X, users implicitly agree to have their data — personal photos, creative work, and more — used for AI training. Artists and creators fear their intellectual property could be exploited to develop AI tools that might one day replace human creativity.
- Legal Implications: Disputes over the new terms will be handled in the U.S. District Court for the Northern District of Texas, home to Judge Reed O'Connor, a Tesla investor. This has raised questions about potential bias in legal proceedings related to the platform.
Changes to blocking and safety settings
Safety concerns have also escalated due to alterations in X’s block feature. Users now allegedly receive notifications that even those they block can still view their posts — though they can’t interact.This tweak is particularly alarming for users who have faced harassment on the platform. Many feel their safety is compromised, prompting them to seek refuge in safer alternatives like Bluesky, which saw a surge of 500,000 new users in just one day following the policy updates.
Initially developed by former Twitter CEO Jack Dorsey, Bluesky offers customizable feeds and decentralised control, which many find refreshing. With over 16 million users (and counting), it’s quickly becoming the top choice for X refugees. Threads, Instagram’s text-based app, also surpassed 275 million monthly active users by November, with 15 million new sign-ups last month alone. For many, these platforms represent a chance to escape X’s chaos while reclaiming control over their online experience.
Is Fediverse the future?
Experts believe the exodus from X could mark the beginning of a new era of decentralised social networks. Bluesky, built on a protocol that enables interconnected platforms, is part of the "Fediverse," which could allow users to interact seamlessly across different apps. This shift reflects growing dissatisfaction with centralised platforms that control user data, content visibility, and privacy settings.Advertisement
While Musk touts record-breaking engagement on X, the cracks in the platform’s foundation are evident. Critics warn that X could become a training ground for Musk’s xAI venture, leveraging user interactions to fuel lucrative AI models. Whether X can weather this storm remains uncertain, but one thing is clear: the days of Twitter’s broad appeal as a space for open, inclusive dialogue seem to be fading fast.