It is a six! Dream11 IPL 2020 week 1 surpasses all its previous viewership records

• 269 million viewers watched IPL in its opening week.
• It garnered 60.6 billion viewing minutes across 7 matches and 25 channels.

Indian Premier League 2020 has surpassed all its previous viewership and ad volume records this year. In the opening week, as revealed in BARC and Nielsen’s latest report, Dream11 IPL’s viewing minutes have increased by 15% than 2019, that is 60.6 billion viewing minutes across 7 matches and 25 channels in 2020.

The opening match with Mumbai Indians and Chennai Super King garnered an average of 52 million impressions, which is 29% more than 2019. 158 million viewers watched the match.

The matches from Day 1 to Day 7 continued to garner more than 34 million impressions, viewed by over 100 million viewers match-on-match. 1 out of 3 viewers watched it live.

And it is not only men. More women are now watching IPL. Season 13 so far has seen a spike in women viewership by 33%. People in the age group of 15-21 were the biggest contributors of the viewership.

Ergo, more advertisers seem to have invested in IPL this year. Ad volumes saw a hike of 15% in week one of IPL. Advertisers and brand count has increased by 19% and 22% respectively than last year.

Smartphone usage has increased simultaneously by 8%. Video streaming platforms witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar.

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