BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio and Print decreased from 21% in 2016 to 1% in 2021

• BJP's ad insertions on all mediums saw a significant dip this year during the Kerala elections, according to data from TAM.
• While in 2016, its ad insertion accounted for 21%, this year it only accounted for 1% of the total ad insertions.
• United Democratic Front, Left Democratic Front and National Democratic Alliance were the top 3 advertisers this year.

The Bharatiya Janata Party (BJP) significantly reduced its ad insertions in TV, Print and Radio during this year’s elections. According to TAM’s data, the political party’s campaigns accounted for 1% of the ad insertions this year. Across all three mediums, the United Democratic Front (UDF) led with over 38% ad insertions, followed by the Left Democratic Front (LDF) that accounted for 34% of all ad insertions.

On TV, UDF was on top with 39% share of Ad Insertions in Kerala assembly elections during Y2021, whereas in Y 2016, it was in 3rd position with 15% shares. On Radio, UDF and LDF were the top 2 parties during Kerala assembly elections whereas in Print, UDF and NDA were the top 2 advertisers.

Week 13 of 2021 saw maximum political ads on TV and Radio whereas for Print, Week 14 recorded the highest ads. Week 15, 16 and 17 witnessed less political ads.