BCCI onboards brokerage firm Upstox as an official partner for IPL

• Upstox has entered into a multi-year partnership with IPL.
• IPL will begin on April 09, 2021.

The Indian Premier League Governing Council today announced Upstox, a digital brokerage firm, as an official partner for IPL. This will be a multi-year partnership.

Brijesh Patel, Chairman, IPL, said, "We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios."

Commenting on the partnership, Ravi Kumar, Co-founder & CEO, Upstox said, "We are thrilled to partner with BCCI for IPL 2021. In India, Cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country."