Zivame features real customers in its latest campaign; lets go of professional models to help women relate with the bodies they see on screen

• Zivame has launched a new consumer campaign.
• It features brand's consumers and employees.

Move aside models, cue in us! Zivame, a women’s intimate wear brand, has announced its latest campaign Kuch New Ho Jaye featuring Zivame consumers and its own employees.

The campaign focuses on real women proudly showcasing products from Zivame making the brand more relatable to its core consumers. It encourages women to experiment and explore intimate wear with Zivame. From finding their right fit using Fitcode, to experimenting with prints and colours, to trying out new Activewear and Nightwear styles, Zivame is encouraging women to try something different within the safety and comfort of their homes.


Speaking about the campaign, Khatija Lokhandwala, Head Marketing, Zivame, said, “We wanted to encourage consumers spending a large amount of time at home to explore and experiment with intimate wear and discover something that they love. The use of Zivame consumers in our imagery is aimed to have women look at our products and see them on bodies they can relate to."