WhiteHat Jr gets Hrithik Roshan to strum the guitar in its latest campaign promoting its live online music classes

• WhiteHat Jr's latest campaign #PickItUp aims at dispelling the notion that age is a hurdle to learn something new.
• The new campaign series features actor Hrithik Roshan.

WhiteHat Jr has launched a new campaign where it tries to dispel the notion that age is a hurdle to learn something new as it launches Live Online 1:1 Music classes for adults too. Anybody can start learning the guitar or the piano. With skilled musicians as teachers, the course offering is personalized as per the learner’s music goal.


Bollywood superstar Hrithik Roshan in this 2-ad series is seen realizing his unfulfilled dream of learning the guitar by getting inspired from a young kid in the first film and becoming the protagonist himself in the 2nd film by letting his colleagues know that Music Seekhne Ki Koi Umar Nahi Hoti. The campaign series has been conceptualized by WhiteHat Jr’s brand team, produced by Dora Digs & directed by Bollywood director Robby Grewal. The music & the magical guitar piece that will most likely reignite your desire to learn the instrument, has been composed by leading music director Sneha Khanwalkar.

Commenting on the new campaign, Akshay Sengupta, VP & Head of Brand Marketing at WhiteHat Jr said, “We hope that with this campaign, everyone realizes that it’s never too late to chase your passion. What one needs, is the zeal to #PickItUp. This series is a motivation for those individuals who have, at some point in their lives, wished to learn a musical instrument but were never able to. Our Music for Adults course, makes this dream achievable thanks to our unique 1:1 online learning experience with skilled teachers.”