Victoria’s Secret sets foot in India by launching its first e-commerce store

• Victoria's Secret, the leading intimate specialty retailer, has expanded its global presence with the launch of its first-ever beauty e-commerce store in India.
• It will house famous fragrances, Natural Beauty Body Care, Mist Collections, accessories, and PINK beauty collections.

Victoria’s Secret, the leading intimates specialty retailer with modern, fashion-inspired collections, award-winning fine fragrances, body care, and lounge wear, has expanded its global presence with the launch of its first-ever beauty e-commerce store in India. The e-store officially launched on 22nd November, will house the brands famous fragrances, Natural Beauty Body Care, Mist Collections, accessories, and PINK beauty collections.

As per Euromonitor, Victoria’s Secret Beauty is America’s number one fragrance brand with iconic, award-winning scents like Bombshell, Tease, and Heavenly. With an ever-evolving collection of beauty essentials—including eau de parfums, mists, candles, and beyond—they empower all to discover and embrace a routine that makes them feel their best. Victoria’s Secret Beauty's fashion-forward accessories add a touch of elegance and flair to any outfit, from the latest handbags to the best cosmetic cases and more.

The online platform will be launched in India, exclusively in partnership with franchisee retailer Major Brands (India) Pvt. Ltd.

While the brand enters the market with a digital focus on the beauty business, Victoria’s Secret and Major Brands have confirmed plans to launch full assortment lingerie brick and mortar stores in Mumbai in Summer, 2022.