Snapdeal crosses 100 million app downloads; user base grows by 37%

• Snapdeal’s user base has grown by 37% in the last 12 months on the back of its changing focus on ‘Bharat’, gamification, and enhanced user experience.
• As per the audited financials for FY 2019-20, Snapdeal’s consolidated revenues grew by 73% – from ₹535.9 crore in FY 18 to ₹925.3 crore in FY19.
• The e-commerce platform also witnessed a 52% increase in its order volumes this festive season, with 90% of its orders coming from non-metro users.

Snapdeal has crossed 100 million app downloads on Google Play Store. The e-commerce platform witnessed this growth after changing its focus to ‘Bharat,’ enhancing user experience, and introducing engaging activities on its app.

Snapdeal’s downloads have grown rapidly in the last 12 months – climbing from 73 million in October 2018 to crossing 100 million in October 2019, a gain of 37%.

*in millions

“The 100 million android app downloads are a reflection of our leadership and granular understanding of Bharat-focused e-commerce. We are delighted that our efforts to improve access, convenience and value for millions of users across India continues to grow and deepen the e-commerce market in India,” said a Snapdeal’s spokesperson.

Snapdeal has made several additions including a continuous feed that is personalized for each user, allowing users to discover relevant products in an engaging way. In addition, the app features SD TV – which has thousands of short product videos highlighting the functionality and salient features of popular products.

Snapdeal has also added a few engagement activities on its app. More than a million sessions of Spin the Wheel, Scratch Cards, Daily Visits Recorder, Timer-based challenges are unlocked every day on the Snapdeal app. These gamification initiatives incentivize users in a variety of ways through instant rewards, special deals etc.

Snapdeal also witnessed a hike its web traffic. In October 2019, the monthly traffic on Snapdeal crossed 240 million visits – recording an all-time high.

As per audited financials for the FY 2019-20, Snapdeal’s consolidated revenues grew by 73% – from ₹535.9 crore in FY 18 to ₹925.3 crore in FY19. Simultaneously, it also reduced its loss by 71% – from ₹611 crore in FY 18 to ₹ 186 crore in FY 19.

In the recently concluded Diwali season, Snapdeal saw growth not just in terms of traffic and app downloads but also witnessed 52% increase in order volumes this festive season, with 90% of its orders coming from non-metro users.

Snapdeal’s growth in traffic and increase in volumes is also due to the deepening of its focus on value-priced merchandise. In the last two years, Snapdeal has added 60,000+ new seller partners, who have added over 50 Million new listings aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered sellers, who have more than 200 million listings on the marketplace.