Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising
Jan 27, 2022, 13:07 IST
- ASCI has released a list of influencers and brands that failed to comply with its influencer marketing guidelines.
- Ranveer Singh, Jacqueline Fernandez, and 26 others didn't comply with disclosure labels on the first instance and on subsequent routine checks.
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The Advertising Standards Council of India (ASCI) launched the Guidelines for Influencer Advertising in Digital Media on 27th May 2021 to ensure transparency of branded promotions on social media by influencers. The guidelines came into effect from the 14th of June, 2021. ASCI has now released a list of influencers and brands that are in breach of its Guidelines for Influencers Advertising in Digital Media. Ranveer Singh, Jacqueline Fernandez, and 26 others didn't comply with disclosure labels on the first instance and on subsequent routine checks.
As On Jan 2022
| # | Brand | Influencer Name | Social Handle |
|---|---|---|---|
| 'Aveda' available at Nykaa E-Retail Private Limited | Ms. Sonam Babani | fashioneiress | |
| 'Aveda' available at Nykaa E-Retail Private Limited | Ms. Karishma Sakhrani | karishma_sakhrani | |
| Art Hue by Shubha Jain | Ms. Ofelia | ofeliasarkar | |
| Blissclub Fitness Pvt Ltd - Myblissclub | Ms. Sonam Babani | fashioneiress | |
| COLORBAR COSMETICS PVT LTD - COLORBAR | Ms. Jacqueline Fernandez | jacquelinef143 | |
| Cutis Skin Solution LLP - Cutis | Ms. Kanika Mann | officialkanikamann | |
| Elysiann Glorry | Ms. Tashveen Sehgal | tashveensehgal | |
| FAE Beauty Pvt Ltd. - GLAWS gloss | Ms. Sonam Babani | fashioneiress | |
| Fugazee - Fugazeeinc | Mr. Sajid | saaj07 | |
| Icestasy Projects Pvt. Ltd. - Trayog | Ms. Anaghaa Bhagare | anaghaa_atul | |
| JEWELFORHER | Ms. Saaniya Chaudhari | saaniyachaudhari_official | |
| Kama Ayurveda | Ms. Sonam Babani | fashioneiress | |
| M/s Land of Beauty India LLP - 3AM | Ms. Nidhhi Agerwal | nidhhiagerwal | |
| Malabar Gold & Diamonds | Ms. Tashveen Sehgal | tashveensehgal | |
| Manyavar Creations Private Limited - Manyavar | Mr. Ranveer Singh | ranveersingh | |
| MYFITNESS - Myfitness Peanut Butter | Ms. Jannat Zubair Rahmani | jannatzubair29 | |
| Myntra Designs Pvt Ltd. - Myntra | Ms. Riya R K | riya_kishanchandani | |
| Nykaa E-Retail Private Limited - Nykaa | Ms. Sonam Babani | fashioneiress | |
| Poshpride | Ms. Shereen | shereenlovebug | |
| Radisson Hotel Group - Meetha Radisson Hotel | Ms. Anushka Sen | anushkasen0408 | |
| Realme Mobile Telecommunications (India) Private Limited - Realme Pad | Mr. Shlok Srivastava | techburner | |
| Renu Manjunath - label_rm | Ms. Urvashi Rautela | urvashirautela | |
| ROZE BY SAYA , BEATNIK | Ms. Aakriti Rana | aakritiranaofficial | |
| TheHuntFashion.com , Kohar by Kanika | Ms. Kritika Khurana | thatbohogirl | |
| Trell Experiences Pvt Ltd-Trell Shop | Ms. Vaishali Thaniga | _vaishalithaniga | |
| VerSe' Innovation Private Ltd. - Josh App | Mr. Faiz Baloch | faizbaloch_07 | |
| Vivo Mobile Communication Co. Ltd. - vivoV21e | Mr. Shakti Singh Yadav | thefebruaryboy | |
| Yam India , Jenys Colecao | Ms. Shereen | shereenlovebug |
In July 2021, through our partnership with Reech, ASCI started suo motu screening of social media platforms as well as handling end-consumer complaints. Over a span of six months, we screened about 5000 posts/stories/ feeds from influencer handles and have completed processing of 719 posts which were considered to be prima facie violations of the guidelines.
Out of the total complaints processed, 21% originated from end consumers, the rest were picked up suo motu through our AI based surveillance. Most complaints from end consumers were from Instagram feeds and stories.
Out of the total complaints processed, 21% originated from end consumers, the rest were picked up suo motu through our AI based surveillance. Most complaints from end consumers were from Instagram feeds and
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Out of the remaining 142 complaints, 121 were upheld by ASCI's Consumer Complaints Council and influencers
were asked to withdraw or modify their posts. In all, ASCI recommendations received 86% compliance from Influencers.