Peter England's new campaign with Ayushmann Khurrana questions orthodox notions around marriage and celebrates modern aspirations

• Peter England launches its new wedding range with ‘Honestly Made’ campaign for men.
• It is launched across brands social media platforms and OTT platforms.

Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail Limited, has launched a new campaign, ‘Honestly Made’ for its latest wedding range for the Autumn-Winter 2021 season. Designed for the contemporary man, the brand launches a beautifully curated line of shirts, trousers, suits and blazers. The 30-second film to promote the brand’s contemporary range of men’s wedding wear opens in a wedding set-up wherein a middle-aged, well-intended woman is counselling a young unmarried girl to prioritize marriage over career and other interests. The unmarried girl is directed toward noted actor Ayushmann Khurrana, who can be seen donning a stunning Peter England suit. Ayushmann responds honestly and encourages the girl to pursue her choices without being badgered by orthodox societal notions around marriage.


Peter England has launched a mega digital campaign across various new-age digital channels such as Facebook, Instagram, YouTube. It has also been released on other high-impact properties like Hotstar to reach the target consumers.

Speaking on the launch, Manish Singhai, COO, Peter England, said, “We are pleased to launch our ‘Honestly Made’ campaign for the autumn-winter wedding season of 2021. Honesty is a core value of the brand, be it in fashion or social norms. During the ongoing wedding season, we hope to see a great demand for our celebration wear. Customers can take their pick across a range of exquisite suits, stunning blazers, and ceremonial shirts, which are perfect for traditional occasions, wedding trousseau, evening soirees, and cocktail parties.” He added, “The brand inventively refutes the stereotypes surrounding marriage and stands by the belief that marriage should not define career or life choices.”