OnePlus partners with SRK Group to expand its retail presence in India

• OnePlus is now present in over 2000 offline retail stores, including partner stores.
• After its partnership with SRK Group, OnePlus is now looking forward to operating 100 new OnePlus Experience Stores across top 50 cities by the year 2020, with special focus on Tier-II cities as well.

OnePlus has partnered with SRK Group, a retail distributor, to grow its offline presence across regions in India.

Customers can buy the latest OnePlus smartphone devices across many more offline stores throughout the city of Mumbai, where SRK Group has been a prominent distributor for decades.

Siddharth Deshmukh, Head of General Trade and Modern Trade, OnePlus India shared, “As India continues to be a significant market for us, we look to partner with the best of market players who share a similar futuristic vision like us to bring top-notch international quality of service to our customers. Mumbai continues to serve as a significant city with a thriving OnePlus community. Therefore, we are excited to partner with SRK Group in an effort to bring the best of our premium product experience to our offline based customers in the city.”

Speaking on the partnership, Himanshu Shah, Director, SRK Group, said, “It gives us immense pleasure to announce our partnership with OnePlus, a leading premium smartphone brand. OnePlus holds a special place in the hearts of our retailers. Similarly, SRK Group, a 75+ years old distribution house, has a very prominent hold for distribution in the city of Mumbai, with over 1800 retailers in the city. We are positive that this will be a very fruitful association for our retailers and customers”

The new partnership with SRK Group is in line with the company’s increased focus on expanding its offline footprint across India.

With the global technology brand leading the premium Indian smartphone market, it is now looking forward to operating 100 new OnePlus Experience Stores across top 50 cities by the year 2020, with special focus on Tier-II cities as well. OnePlus is present in over 2000 offline retail stores, including partner stores.