MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report

• .Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12.
• Advertisers and Brands using celebrity endorsement increased by 15% and 21% respectively.

India’s sporting icon Mahendra Singh Dhoni continues to be the brand’s favourite this Indian Premier League season.

The captain cool has emerged the top Celebrity during the first 25 matches of IPL, reveals TAM’s latest report. He endorsed for 10 advertisers. Dhoni is followed by Bollywood stars Aamir Khan and Alia Bhatt.

During IPL 13, 51% of the ads on TV were endorsed by a celebrity and 46% of the ads had a film celebrity, followed by sports stars at 40%. Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12.

MS Dhoni, Aamir Khan and Shahrukh Khan were common celebrities among the Top 5 in both IPL season 13 and IPL season 12.

According to a Duff & Phelps Celebrity Brand Valuation study conducted in 2019, the former captain of team India stood at ninth spot for brand rankings and was valued at $41.2 million.