Levi’s brings Deepika Padukone on board as its new global brand ambassador

• Deepika Padukone has joined Levi's as its new global brand ambassador.
• Padukone will be seen spearheading the new campaign focused on an all new range of fashion fits from Levi’s.

Levi’s has announced actor and global fashion and youth icon, Deepika Padukone as their new global brand amabassador.

Padukone will be seen spearheading the new campaign focused on an all new range of fashion fits from Levi’s.

The brand's objective is to attract new generations of women consumers with a relevant fashion-forward offering in line with the brand DNA of quality and comfort.

Commenting on the association, Deepika Padukone said: “Authenticity, Originality and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been a jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident!

I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s.”

On having Padukone on board as ‘Global Brand Ambassador’ Sanjeev Mohanty, Managing Director- South Asia & MENA - Levi’s commented: “We are absolutely thrilled, Deepika’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally. With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category.”