Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’

• Durex India used Netflix’s Sex Education’s most powerful, endearing, revolutionary ‘Bus Scene’ about sexual assault survivors to sell its product.
• Soon, Durex’s comment section flooded with Twitter users calling it out as ‘insensitive.’
• Here’s how the internet reacted.

Durex has deleted its latest ‘topical’ post on social media after receiving huge flak from internet users. It used Netflix’s Sex Education’s most powerful, endearing, revolutionary ‘Bus Scene’ about a sexual assault survivor overcoming her fear of taking a bus, to sell its product.

Last year, when Netflix released Sex Education’s season 2, the internet couldn’t stop talking about the ‘bus scene.’ The seventh episode of Season 2 shows the character Aimee, played by Lou Wood, grappling with the trauma of a recent sexual assault. It explores the aftermath of an incident in which Aimee was assaulted on a bus. Post that incident, Aimee keeps reliving the past with the touch of her boyfriend and is terrified of taking a bus. So, she walks to her school instead.

In episode 7, Aimee approaches the bus and finds her whole squad there. “It’s just a stupid bus. We will all get on the bus,” says her friend Maeve. This scene from Sex Education season 2 showed us the true meaning of women companionship and solidarity. After the traumatising incident, everyday tasks became a little more difficult for her to complete. The bus scene marks the beginning of her healing process. Aimee sits with her friends, smiling at the back of the bus, sandwiched among her friends.

As Netflix launched Season 3 of Sex Education on September 17, Durex referred to the scene -- “It is just a stupid bus” to make sexual innuendos and promote its product. The tyre of the bus was replaced with a condom, the tagline read, “But it is one memorable ride.”

Twitterati called it out and asked Durex to take it down. Here’s how they reacted:









Durex has taken down the post from all its social media handles.