Dunzo's first-ever television commercial gets Sunny Deol to reprise his famous dialogue 'Tareekh pe tareekh' from Damini

• Created in Dunzo’s signature tongue-in-cheek tone of voice, this campaign will feature some of India’s favorite movie stars being overly dramatic about their everyday grocery problems.
• With Dunzo Daily’s value propositions cleverly woven into iconic movie dialogues and songs, this campaign intends to strike the fine balance between grabbing eyeballs and creating awareness about the brand.

In its latest marketing campaign, Grocery ka drama chhodo, Dunzo Daily karo, Dunzo sheds light on the wait time and hassles surrounding online grocery delivery. Kicking off the campaign with its first ad film for Dunzo Daily, veteran actor Sunny Deol reprises his iconic dialogues from Damini and highlights Dunzo Daily’s proposition of seamless, on-demand delivery of groceries.


This 360 campaign, complete with a series of ad films, print ads, online and offline marketing activities, aims to educate the user on the benefits of ordering groceries on Dunzo Daily. Created in Dunzo’s signature tongue-in-cheek tone of voice, this campaign will feature some of India’s favorite movie stars being overly dramatic about their everyday grocery problems. With Dunzo Daily’s value propositions cleverly woven into iconic movie dialogues and songs, this campaign intends to strike the fine balance between grabbing eyeballs and creating awareness about the brand.

The opening film showcases Bollywood superstar Sunny Deol’s character, visibly upset over the delay in his current grocery order. Impassioned, he reprises his famous dialogue “Tareekh pe tareekh” from the 1994 film Damini, describing to his wife the hassles of ordering groceries, until the green glow of Dunzo Daily magically appears to solve all his grocery problems. With a dash of humor and a touch of nostalgia, this campaign hopes to press all the right buttons for Indian audiences.

For the launch of the campaign, Dunzo had something special up its sleeve. A funny but intriguing Instagram reel featuring Sunny Deol on the sets of an ad film reprising his iconic dialogue “Tareekh pe tareekh." Since the reel was devoid of any brand association, it further sparked curiosity in the audiences and managed to go viral against Sunny Deol’s wishes.

Spread over the duration of over a month, the subsequent campaigns will feature other film stars, each bringing their own flavor with surprise throwbacks and familiar references. Given the fact that the Dunzo Daily experience is beginning its rollout in Bangalore, some of the content has been tailored to cater specifically to the likings of Bangalore audiences.

The campaign has been entirely written and conceptualized by the in-house brand team, and shot by Basta Films.

“With Dunzo Daily we have perfected the balance between speed and selection. With over 2000 products and delivering in 19 minutes, Dunzo Daily is currently the fastest and most efficient way to get daily and weekly groceries delivered. At Dunzo we want to deliver an experience that’s astoundingly better than any offline experience that requires you to wait or walk to your local store or wait for slots from other online platforms. We’re excited for more users to give Dunzo Daily a try and truly feel the difference in what the grocery buying experience should be in 2021,” says Kabeer Biswas, CEO & Co-founder, Dunzo.

Even before the launch of the campaign, Dunzo Daily has witnessed unprecedented demand from users, growing 25% week on week. Leveraging mini-warehouses strategically located across each neighborhood in the city, Dunzo is able to match supply and demand to ensure lightning-fast delivery and a seamless ordering experience through its app. For Users in Bangalore, the new experience is already making a difference in how they shop for their daily essentials.

“Dunzo Daily orders in Richmond Town are usually delivered within 15 mins of ordering, and that’s been great. But today it got done in 8 mins! With a sick kid at home, I really needed the help, and Dunzo made life so much easier by delivering instantly. While I share a compound wall with a supermarket, I am sure I wouldn’t have gotten what I needed in under 10 mins even if I had walked by myself,” says Anjali S, Bangalore User of Dunzo Daily.