Chumbak launches their first celebrity brand campaign with Sara Ali Khan

• Chumbak recently onboarded Sara Ali Khan as its brand ambassador.
• The campaign features Sara Ali Khan moving into a Chumbak home and what unfolds thereafter #WithChumbak.

Chumbak, announced Sara Ali Khan as their first brand ambassador for its home & watch categories. Established in 2010, Chumbak started its journey as an India-inspired souvenir & accessories brand. Over the last decade, the brand has transformed into a leading multi-category retailer with a dominating online presence along with 70+ exclusive brand stores. Today, the brand features an impressive portfolio of home & lifestyle categories such as décor & living, bed & furnishing, kitchen & dining, watches & accessories, among others.

Chumbak released their 1st ever celebrity brand campaign with Sara Ali Khan today. The campaign features Sara Ali Khan moving into a Chumbak home and what unfolds thereafter #WithChumbak. The film is created by The Script Room. The stills and mood films were created by Verrocchios Workways. The media strategy is handled by Wavemaker India.

The campaign follows a story telling strategy, with each of the 3 films unfolding a day in the life of Sara Ali Khan when she moves in #WithChumbak and here’s the first film from the series.


Speaking on the brand campaign, Shazia Zafar, Head – Marketing, Chumbak, said, “Chumbak has always been well- recognized for its warmth, wit and connection to its customers. With this campaign, we are hopeful that our audience will realize how our brand is a joyful addition to every moment of their lives. Sara Ali Khan brings the idea of #WithChumbak alive and we are confident that it will be loved not only by our ardent brand supporters but also a larger audience. It was a delight collaborating and co-creating the campaign with The Scriptroom & Verrocchios Workways”

Adding to that, Rhea Budhiraja, Brand Manager, Chumbak, said, The focus with this campaign is to strengthen the role of the brand both from an emotional & a rational point of view. Chumbak has always been known for its vibrancy & warmth and Sara Ali Khan brings that alive seamlessly. Our vision with the brand idea of #WithChumbak is to build a way of life, a sensibility that is instantly recognizable. We are extremely excited about the release; the campaign story telling is organic, relevant and we hope it resonates with the consumer”.

On the collaboration with Chumbak Rajesh Ramaswamy, Founder – The Script Room, said, “As a brand Chumbak is loved by its consumers and it’s quite personal to them. Interestingly it also means many things to many people. The whole idea of the campaign is to bring all of it together as a lifestyle choice, aesthetic sensibility and a kind of an outlook. To make this come alive we have managed to recreate Sara’s living space with Chumbak and capture charming stories from her everyday life.

We’re delighted with the opportunity to work on a brand like Chumbak. They are such passionate people. And also so creative in their thinking and approach. It was truly a great collaborative process - starting from the idea to scripts and final execution. And with Akanksha Seda, and her sense of art, design and storytelling, we are very happy with the way the campaign has turned out.”

On the association, Kishankumar Shyamalan, Chief Growth Officer, Wavemaker India and Office Head, South, said, "Chumbak stands for design excellence and a unique brand personality. We are excited to bring alive these aspects of the brand through a very special digital-first campaign. Working with the that I'm sure will be loved, since the media strategy was specifically created keeping our audience & platform in mind."