Baba Sehgal is the latest 90’s star to 'audition' for CRED, but was it a paid activity? Here is the answer

• Baba Sehgal has sent an organic ‘audition’ tape to CRED.
• The rap star has 210.7k followers on Twitter and 270k on Instagram.

After Bappi Lahiri’s ‘Download CRED, Baby’ earworm, 90’s desi rap star Harjeet Singh aka Baba Sehgal, has made an audition tape for CRED.

Kunal Shah, Founder of CRED, is ‘Ded’ and so are we.

Freakishly enough, a Twitter user had predicted it already.

And no, CRED did not make it happen. We checked.

The reason we believe them is because the format of the advertisement is completely different than CRED’s ‘Not everyone gets it’ IPL series. While Shah has retweeted it, the official CRED handle hasn't shared it yet.

Even as per their press statement released on September 19, the campaign was supposed to include only three ad films. So far, they have ‘auditioned’ and rejected iconic celebrities from the 90’s like Anil Kapoor, Madhuri Dixit Nene and Bappi Lahiri.

What has helped the CRED series become so popular is because we haven't seen celebrities taking a dig at themselves. Self-deprecating comedy is like a fresh breath of air in India. It also easily breaks the clutter by not featuring a cricket celebrity.

Not only the stars, the brand is making fun of its first-major ad campaign, too. Its YouTube caption read, “One thing is clear though: we are not in the ad making business, we are in the credit card business. Unfortunately, this means that the making of our first major ad continues. Till then a voiceover will have to do.”

CRED has struck a three-year deal with Indian Premier League and is a first-time sponsor. Its campaign has been touted to be the best IPL campaign of the season so far.

A lot of people have been talking about the dearth of quality ads that stand out or that have created an impact this year but CRED is still the talk of the town.


With free publicity from a star like Baba Sehgal, will CRED trend again on Twitter? Only time will tell.