After Nokia, Alia Bhatt will be the face of rival smartphone brand Samsung India

• Alia Bhatt was last seen in Nokia’s ad in May 2019.
• The actor will now be a part of Samsung Galaxy family and will be the face of their smartphone portfolio.
• Samsung is leaving no stone unturned to promote its new innovative foldable range of smartphones.
• Over the course of next few days, weeks and months, Alia Bhatt will be involved in a robust campaign that entails digital and outdoor activations.

Actor Alia Bhatt, who was last seen representing smartphone brand Nokia in 2019, will now be the face of Samsung India.

Alia Bhatt will be promoting Samsung’s premium smartphones such as Galaxy Z Series foldable smartphones and foldable range Galaxy Z Fold3 5G and Galaxy Z Flip3 5G.

"We are happy to have partnered with Alia Bhatt for our foldable campaign in India. Galaxy Z Fold3 and Galaxy Z Flip3 are an amalgamation of style, premium looks, innovation and utility that promise a smooth smartphone experience for our young users. Alia’s immense popularity among young Gen Z and millennial consumers will help us deepen our bonds with them. Moreover, Alia's quality and depth of work resonates with Samsung's key values of openness and innovation,” said Sumit Walia, Senior Director, Samsung India.

Speaking about the association, Alia Bhatt stated, “I have done a small test run with Galaxy Z Fold3 and Galaxy Z Flip3 and I feel they live up to every promise that the brand has made. Samsung’s new foldable phones look sleek and come in interesting colour options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable. As for technology, it is truly cutting edge at the same time very user friendly and easy to navigate through.”

“The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now. I think Samsung has a strong presence and it is a very trusted brand. It is a pleasure to be a part of their journey while adding a little to my own,” Alia Bhatt added.

Over the course of next few days, weeks and months, Alia Bhatt will be involved in a robust campaign that entails digital and outdoor activations.

Alia Bhatt has always been on the forefront of brand communications and a trusted partner for marketers and brand managers to leverage their campaigns, cutting across industries. Alongside her cinematic accomplishments, the actor runs multiple charitable programmes hinged on sustainability and animal welfare. She has also made strategic investments in a few unicorns and has started up a kids wear label recently.

Meanwhile, Samsung announced that pre-bookings for Galaxy Z Fold3 and Galaxy Z Flip3 will open on August 24 in India.