After DD, Star TV and Sony, Amul takes us on a nostalgia trip with its iconic ads

• After Doordarshan brought back its two epics Ramayan and Mahabharat, Star TV and Sony followed the trend by taking us back to the golden era. The channels are airing some of its most watched shows like Sarabhai VS Sarabhai, Khichdi, CID, and Aahat.
• Amul played its trump card by delighting us with some of its old advertisements that were broadcasted during Ramayan and Mahabharat’s airing time -- back in the 90’s.

After the reruns of Ramayan and Mahabharata on Doordarshan, Amul is the first brand to take the netizens on a nostalgia ride -- by throwing us back to some of its iconic advertisements like Amul Manthan.


Remember the popular ‘Mero gaam katha parey, Dhudh ki nadiya wahe ja’ song?

Titled Amul Manthan, inspired by Shyam Benegal’s film called Manthan, was based on White Revolution that took place in the heart of Gujarat. It celebrated India’s women farmers and their economic independence. The campaign became memorable for its use of the song. It ended by

showcasing the model of co-operative organization of milkmaids and farmers with a narrative that said, “Every morning 17 lac women across 9,000 villages, bringing in milk worth Rs.4 crores, are now celebrating their economic independence thanks to the co-operative movement called Amul.”

It was one of the first campaigns to bring women to the forefront. Amul has truly played its trump card by taking us on its rich advertising journey, that was way ahead of its time.

According to BARC-Neilsen’s recently released report, the Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015. Amul is smartly targeting the older demographic here to remind them of simpler days.

Here are some of the ads that the dairy giant uploaded from its wide portfolio on social media:






Amul also uploaded some of its iconic print advertisements that were run in top newspapers to leverage the buzz around Ramayan and Mahabharat.