99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal

• 99acres.com has rolled out a new TVC, #NoTwistOn99acres.
• The ad has been conceptualized by Wunderman Thomson and is targeted at buyers and tenants with a message, that you get what you see on 99acres.

Property site 99acres.com has rolled out a new TVC #NoTwistOn99acres. Targeted at buyers and tenants with a message, that you get what you see on 99acres, the film aims to establish emotional trust and highlights the accuracy and factuality of the information on the 99acres.com portal. The brand prides itself on having the largest database of verified properties in the industry.


The campaign went live on television during the third test match between India and England (24th Feb). It will also be run across all social platforms. The light-hearted advertisement has comically fabricated the accuracy of the information on 99acres.com with the daily life incidences of Indian families.

Commenting on the same, Sumeet Singh, Chief Marketing Officer, Info Edge said, “We understand that the biggest pain point for consumers searching for properties online is the genuineness of the information. Through this campaign, we are reaching out to both buyers and tenants to inform them that we are the home to maximum number of verified properties in the industry, so they can just log on to 99acres and find their perfect home with ease and confidence.”

Wunderman Thomson, the creative partner conceptualized this campaign and highlighted the core pain-point of the category in a humorous way. Talking about the new campaign, Sundeep Sehgal, Executive Creative Director & Vice president, Wunderman Thompson, Delhi added “The task was to talk about the key pain point without getting too verbose or technical in our tone. We wanted to create a campaign that people could relate to and remember. We took the route of comedy and presented the idea in a way that would make people laugh as well as make them aware of the fact that you get maximum verified properties on 99acres- 'Is plot mai twist nahi hai’.“