When these iconic brands tweaked their logos to spread an important message about Coronavirus

• After Juan Delcan and Valentina Izaguirre’s Safety Match art went viral on social media, more brands are playing with their logos to convey the importance of social distancing.
• As the situation around the world continues to intensify, we take a look at how brands are playing an active role in spreading awareness around hygienic practices of work from home, flattening the curve, and self isolation.

What do Fevicol’s elephants, Audi’s four circles, and the interpunct in sitcom Friends’ title plate have in common? They have been inseparable since their inception. However, to illustrate the importance of social distancing, these brands have done what artists Juan Delcan and Valentina Izaguirre went viral for -- use their creativity to promote the importance of maintaining a safe distance from your family members.

The artists Delcan and Izaguirre had uploaded a short video called Safety Match on social media, that illustrates the importance of working from home, social distance and urges people to #FlattenTheCurve.


Flatten the curve refers to the projected number of people who will contract COVID-19 over a period of time. It aims to tell people that the speed at which the virus spreads in the world should be reduced, so that government bodies, scientists and hospitals are well-prepared to take care of every patient. The longer it takes, the more prepared we will be to fight it together. And to flatten this curve, it is important to wash your hands, work from home, maintain a distance and stay clean.

Since coronavirus is spread through respiratory droplets, when people cough or sneeze, maintaining a social distance can help reduce the chances of picking the virus up and spreading it to others. To convey this and get people out of their denial mode, various brands took to social media and started talking about self isolation and flattening the curve.













To maintain a social distance with people around you, it is important to stay put. Brands have also started using humour to remind people that we are in it together. Using memes and humour, ironically, is proving to be an effective way of communicating the seriousness of the issue.

And when you get to eat bhujia and watch Netflix while attempting to work, you should not be complaining about quarantining yourself. This is what brands reminded their audiences:




Here is to hoping that more companies let their employees work from home and people start taking the importance of social distancing seriously.