Throwback to some memorable IPL ads created over the years

• Every year, brands earmark spends to make the most of the Indian Premier League which has become one of the most important sporting leagues in the country.
• This year, despite problems like the postponement of the season and the change in the title sponsorship, broadcaster Star Sports has already sold 75% of its inventory.
• Considering the festivities around the league and the popularity it enjoys, there is an advertising blitzkrieg and every year we get a few memorable ads.
• We try to put together a list of a few of the most memorable ads that have come out over the years.

Ever since its launch in 2008, the Indian Premier League (IPL) has almost become a celebration, of our country’s love for cricket. Such has become the fervor around the sporting league that it is looked at as one of the biggest marketing opportunities for brands.

Over the years, the league has become a crucial event which sees a massive advertising spend. And why not? The tournament gives brands an opportunity to reach out to a massive, engaged set of audience who are glued to their television sets for the entirety of the tournament. A lot of marketing monies are spent during the season. Last year, IPL had helped broadcaster Star India to earn around Rs 2000 crore in advertising revenue.

Therefore, when the league got postponed due to the coronavirus pandemic this year, not only the audience, but the brands mourned too. Meanwhile, political tensions in the country also led to the dropping out of Vivo.

However, with the league finally happening, things are slowly warming up. Many brands have already come on board as sponsors and the league has definitely not lost its sheen even in a year that has been very difficult. This year is expected to bring a higher viewership too and therefore advertisers are expected to go all out to make the most out of the league.

So we wanted to take this opportunity and look back on some of the best campaigns that brands have come up with during the league, to grab maximum eyeballs and make their presence felt.

Here are our top picks:

Vodafone Zoozoos


Star Sports’ Kanna Keep Calm


Kingfisher IPL Beatbox

Pepsi – Crash the Pepsi IPL


Reliance Jio



Swiggy



Amazon