This year, Durga Puja campaigns are all about the celebration of resilience

• With low spirits still looming around for many, people are unsure how to enjoy the Pujo celebrations or go pandal hopping this year.
• Brands united to encourage people to come together while adhering to safety norms and paid a tribute to the positivity and strength of the human spirit as we all want to step out of dark times and emerge victorious and bright like Maa Durga.

It’s that time of the year when West Bengal turns into one grand carnival, Durga Puja, in normal times is as much about the fun and food as it is about the fervour of welcoming Durga into our homes and lives. Intricately woven into the cultural fabric of West Bengal, the festivities spread cheer across, turning its cities into a beautiful dreamland of joy and togetherness.

While this year is different, brands haven't shied away from celebrating this grand festival. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities.

Here are a few campaigns and product and packaging innovations that stood out:

Tata Tea

Tanishq

Asian Paints

Joy Personal Care

Welspun

Shoppers Stop

Big FM

Xiaomi