Stayfree urges parents to normalise talking about periods in its latest ad

• Nearly 15 million girls enter the menarche cycle every year in India, yet more than 71% of them have no knowledge of menstruation before their periods.
• Stayfree is encouraging men and women, both, to start talking about menstruation.

Stayfree has launched a campaign to lead the efforts towards normalizing the period conversation and motivates parents to mark the day with a positive and progressive approach towards menstruation. The multiple initiatives that encourage parents to drive a healthy conversation about menstruation include a film, #ItsJustAPeriod that urges families to support daughters who go through their first periods by keeping her informed and reassuring her that its normal and she needn’t be scared.


Nearly 15 million girls enter the menarche cycle every year in India, yet more than 71% of them have no knowledge of menstruation before their periods. A girl’s first period can be difficult and confusing for her. Without proper information and guidance, they end up dreading periods for life. To address this, Stayfree has tied up with Menstrupedia to provide a free virtual session for parents to help them have a conversation about periods with their daughter. The session will ensure that families are able to overcome their inhibitions to have an open and healthy discussion. Stayfree has also associated with key influencers ranging from different walks of life, on social media to spread this message to a larger audience.

“National Daughter’s Day celebrates the gift of daughters and signifies the importance and joy daughters brings to our lives. This Daughter’s Day, we urge parents to take the first step to make their daughter’s life easier by normalizing period conversation in their homes. All it takes is one conversation to help a girl understand more about menstruation, bust some myths, and make the journey of her menstruation normal. We at Stayfree are committed towards helping young girls and their families and will continue to support and encourage them.”