Stars in the Making: How Raunaq Singh Kohli became Tinder’s Head of Marketing for IP and Events at the age of 24

• With an aim of bringing the rising stars of the advertising and marketing industry into the spotlight, Advertising and Media Insider introduces you to its video series, ‘Stars in the Making.’
• This series will document the journey of young achievers who are bringing about a change in the advertising and marketing industry with their work.
• Tinder’s Head of Marketing for IP and Events, Raunaq Singh Kohli, is our first feature in the series. He started leading the offline marketing initiatives at the age of 24.
• Now 26, he tell us what drove him to marketing, his role at Tinder, his favourite influencer, and things he would like to change in the industry.

Raunaq Singh Kohli, our first feature under ‘Stars in the Making’, joined Tinder in 2016 at the age of 22. He was the 3rd employee in India and one of the first 100, globally. He heads all of Tinder's offline marketing initiatives and brand partnerships across the country.

Kohli was hired to create and spearhead Tinder’s offline strategy in India. At present, he heads Tinder’s largest global brand extension across India with Tinder U. He has localized Tinder’s global intellectual properties, created a nationwide launch strategy and has led execution with Tinder Live Sessions and Festival Mode.

Kohli has also created IPs specific to the Indian subcontinent and led projects such as Camp Tinder, Tinder Turf, Tinder Sundowners, Ladies Night with Tinder and Tinder Travels from conceptuality and strategy to execution.

In an interview with Advertising and Media Insider, Kohli walks us through his journey -- his role now and goals ahead:


Got employees who deem fit for the series? Write an email to samarpita@timesbridge.com