A look at Captain Cool Mahendra Singh Dhoni's brand associations

• The former captain of team India got his first endorsement deal in 2005 with Mysore Sandal Soap.
• MS Dhoni added 3% share of ad volume on TV with an average visibility of 5 hours per day across all TV channels in the last six months.

One of India’s biggest sporting icons in recent times, Mahendra Singh Dhoni, retired on August 15.

As a brand endorser, he was one of the most visible faces on television with more than 13 brands in his kitty. However, his retirement from international cricket has not changed anything. After Dhoni took to Instagram to announce his retirement, brands across categories from the likes of Amul to Manforce condom reminded the audience why he will always be a good fit for brands.



For millennials, he will always be a star from a small town like Ranchi who made it big in the industry. He stood for leadership, determination, empathy, power and yet, had a boy-next-door image.


According to a TAM report that provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20, MS Dhoni added 3% share of ad volume on TV with an average visibility of 5 hours per day across all TV channels.

According to a Duff & Phelps Celebrity Brand Valuation study conducted in 2019, the former captain of team India stood at ninth spot for brand rankings and was valued at $41.2 million.

In his early days, Dhoni was known for his cool hairstyle and suddenly every guy in the town wanted to follow his mane. It was this cool hairstyle and undeniable charisma that got him his first endorsement deal with Mysore Sandal Soap in 2005.

Brylcreem hair cream was also quick to recognise this opportunity and approached MS Dhoni for an advertisement.


While the cricketer may not appear in stadiums from now on, we have got you covered with a list of well-known advertisements featuring Captain Cool!