How Indian brands tried to win their consumers’ hearts this Valentine’s Day

• With Valentine’s Day around the corner, it is finally that time of the year when you let your loved ones know just how much they mean to you or look yourself in the mirror and remind yourself that you are totally worth it.
• Whether you are spending your Valentine’s with your partner or at home with your pets and loved ones, Indians brands have got you covered.
• Here are some of the best Valentine’s Day campaigns we came across this year.

The season of love is here and it’s all about making it extra special for our loved ones. As confessions of love begin, some find themselves at the start of a beautiful journey with their special someone and some will spend their day with Netflix, order in a burger and gift a bottle of wine to themselves. So, this Valentine’s Day, Indian brands made sure they talk to both kinds of audiences and leave no stone unturned to win them over.

However, with the pandemic still in the picture, brands have rethought their Valentine’s Day pitches this year to make it a little more at-home friendly. Social media is also abuzz with campaigns, hacks, and to-do lists on how people can make their loved ones feel special.

Here are a few campaigns that we liked, in no particular order:

Lay’s

Wakefit

Burger King and Foxymoron

Britannia Little Hearts And Wunderman Thompson India

Condom Alliance and Tonic Worldwide

Cadbury Dairy Milk Silk

Dunzo



OYO

Nykaa