H&M's new Diwali campaign with Rajkummar Rao and Sanjana Sanghi showcases how hope shines brighter than ever within us this year

• H&M India continues making the festive season 'Brighter Than Ever' with the launch of their new campaign.
• H&M's new campaign is conceptualised by 22feet Tribal Worldwide.

With the release of the 2021 festive collection, H&M’s second iteration of their campaign, Brighter Than Ever, embodies a message of hope for everyone looking forward to celebrating again this year- whether we celebrate alone, with a loved one, or with our closest friends. The campaign captures the essence of the feeling of hope that seemed so distant after the tumultuous year that when we come together in unique ways to make the most of festivities, now lies within us, and shines Brighter than Ever.

The film brings together a diverse and inclusive cast of personalities who represent the ethos of the brand. Leading the same we have national award - winning actor Rajkumar Rao, IMDB breakout star Sanjana Sanghi, along with award-nominated actors Adarsh Gourav and Ishwak Singh. In addition to them the film features a host of interesting people from different walks of life.

Notably, the cast featured pieces from the conscious range, garments made from more sustainable materials - a move towards the brands continuous efforts towards circular fashion with a broader vision for a brighter future ahead. H&M continues to consistently increase the use of more sustainable materials in their product range with the festive collection featuring more sustainable materials such as Recycled Polyester, Tencel, Organic Cotton, Recycled Silk to name a few.


“Our post-pandemic reality has created a need to be mindful and conscious in every aspect of the lives we lead. The second iteration of our festive campaign, Brighter Than Ever, is extremely special for H&M India as we pave the way towards a sustainable fashion future by adding more conscious materials in the collection. At H&M, our purpose is to make it possible for everyone to look and feel good. Created exclusively for India, Brighter Than Ever has been shaped to embody that and much more," said Amit Kothari, Head Marketing & Communications - H&M India.

"This year, we enter a new chapter. And it's about a shared feeling - hope. A feeling everyone encountered in their own unique ways. We saw it even through the project. Everyone, who worked on it, connected with it intuitively. So, we set out to express this feeling and its nuances in a real, inclusive and exhilarating way. The unbridled visuals, a diverse set of personalities, the joyous music and some deep poetry celebrates hope. And reminds us that it shines brighter than ever," said Debashish Ghosh, NCD, 22feet Tribal Worldwide.