Here is how Maestro Ilaiyaraaja composed HCCB’s anthem

• Music maestro Ilaiyaraaja has composed the corporate anthem for Hindustan Coca-Cola Beverages. This is his first-ever composition for a corporate in 40 years.
• We spoke to the brand and agency to find out what made HCCB come up with an anthem now, the rising need for developing a musical identity, and of course, the experience of working with Ilaiyaraaja.
• Here is what went behind creating HCCB’s anthem at Prasad studios in Chennai.

Music maestro Ilaiyaraaja has composed the corporate anthem for Hindustan Coca-Cola Beverages (HCCB).



The anthem bears his signature and is eminently identifiable as his work. The tune is simple, registers with the listener instantly, and grows on the individual with every successive rendition. The melody catches attention and the richness of the composition provides longevity. The tune was composed by Ilaiyaraaja at Prasad studios in Chennai.

Creator of more than 7,000 songs in 1,000 films, Ilaiyaraaja has composed for a corporate entity for the first time in his 40-years of career.
Beginning with a soft and mellifluous tune on the flute, the anthem gradually extends into a powerful visual of India. In many ways, the music represents the new India, which is traditional and yet contemporary; always on the move, inspiring others and the world in the process.

We spoke to the brand and agency to find out what made HCCB come up with an anthem now, the rising need for developing a musical identity, and of course, the experience of working with Ilaiyaraaja. Here is what they said: