YouTube NextUp and L’Oréal Paris to identify India’s top content creators in beauty

• L’Oréal Paris aims to recognize the rising stars of YouTube, who are passionate about creating compelling content around beauty for all.
• Winners will get a chance to attend masterclasses with beauty industry specialists, technical expertise in filming & photography, gain market insights on trends, and network with brand representatives.

Bringing the community of content creators in the beauty space to the forefront in India, L’Oréal Paris announces their collaboration with YouTube for the very first edition of YouTube NextUp for Beauty Creators! This association, the first of its kind, is aimed at supporting the rise of beauty content providers/creators on the platform.

With makeup tutorials, product swatches and unboxing becoming cult favourite videos to watch, YouTube has grown into an incredible repository of fashion and beauty content from across the globe. By putting out weekly videos on beauty basics, grooming and lifestyle habits, to focusing on socially relevant topics such as colour inclusivity and gender positivity, beauty YouTubers in India have been at the forefront of redefining beauty standards across the country and breaking the set moulds of beauty, grooming and style.

L’Oréal Paris aims to recognize the rising stars of YouTube, who are passionate about creating compelling content around beauty for all. Winners will get a chance to attend masterclasses with beauty industry specialists, technical expertise in filming & photography, gain market insights on trends, and network with brand representatives.

Commenting on the collaboration, Pau Gruart, General Manger L’Oréal Paris India said, “YouTube has built a global ecosystem of creators, who are gaining popularity and influence with every passing day. L’Oréal Paris, a brand synonymous with “You’re worth it” wants to be at the forefront of nurturing talent in the beauty creators’ space. This helps both the creators and us to build a world of beauty that’s inclusive, progressive and educational. We are proud to be partners with a platform that has risen to become the go-to destination for all beauty lovers across the globe.”

“We are thrilled to associate with L’Oréal Paris, a pioneer in beauty across the globe, for the Beauty Creators edition of YouTube NextUp. YouTube is the hub for all beauty mavens and who better than L’Oréal Paris to coach the aspiring influencers to be their best,” said Satya Raghavan, Director, YouTube Content Partnerships, India. “We aim to scout for passionate individuals who creatively showcase their love for all things beauty and help them develop their content along with our partners,” he added.

YouTube NextUp, is the only open contest by YouTube to identify and elevate the next generation of YouTube Creators.

For the Beauty Creators edition, up to 12 YouTube channels from India will be selected as winners to join the NextUp for Beauty Creators Class of 2020. If selected, you will be eligible to receive:

• A week of intensive production classes and filming opportunities at a YouTube Pop-Up Space in India, in May 2020
• Specialized educational workshops and skill-sharing sessions designed by production gurus, content specialists, and industry experts, tailored for beauty creators
• INR 1,40,000 voucher towards production gear