Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day

• Truecaller claims that its programmatic platform helps reach 170 Million active smartphone users.
• As mobile advertising expenditure in India is projected to reach 1.73 Billion U.S. dollars in 2021, up from 460 million in 2017, Truecaller is confident of reaching its goals this year.

Truecaller’s Brand Solutions platform has witnessed over 1 Billion impressions in a single day in India.

With the festive season round the corner, customer-obsessed brands are continuously looking for active user platforms to engage with their target audience and deliver the right set of messages.

Truecaller claims that its programmatic platform offers innovative advertising vehicles that are carefully chosen to deliver contextually relevant messages to its over 170 Million active smartphone users in India. It also gives mileage to the advertisers by hitting peaks at different times of the day and has the capability to deliver 2 Million + Impressions per minute.

Mobile continues to be the backbone of online advertising and mobile apps are where the bulk of the traction takes place today. In fact according to recent reports, mobile advertising expenditure in India is projected to reach 1.73 Billion U.S. dollars in 2021, up from 460 million in 2017.

Speaking on the occasion, Tejinder Gill, Vice President Global Sales at Truecaller said “Truecaller’s programmatic advertising platform has accomplished significant achievements since its inception. With marketers and CMO’s shifting their strategies from mobile-first to mobile-only, advertising platforms such as ours are best placed to help achieve these objectives. Around the festive season, when audiences have their eyes wider open than usual, we look towards working together with our partners to achieve our objectives together. Needless to say, our advertisers are looking forward to a much deserved high this coming festive season.”

Commenting on his experience, Harish Iyer, Executive Vice President, IPG said, “We have recommended Truecaller to our advertisers and have consistently seen the platform over-deliver its commitments. With the help of Truecaller, our client’s messages have been delivered to their users through a brand roadblock with absolute simplicity and undivided attention. We believe Truecaller will play an integral part in our media approach for the upcoming festive season of 2020, with more of our clients looking to showcase their own unique stories.”