LinkedIn now allows freelancers and SMBs to add ‘Open for Business’ status on their profiles

• LinkedIn has added a new feature called ‘Open For Business’
• It allows freelancers and small business owners to add their services on LinkedIn profiles, making them discoverable in the search engine through the ‘service providers’ filter.
• LinkedIn decided to launch this feature after conducting finding out that businesses rely heavily on word of mouth, in order to bring in new customers, in a research study.
• The feature was rolled out in the US in July 2019 and is now live in the rest of the world
  

LinkedIn, a professional networking platform, has announced the global launch of ‘Open for Business, a feature that allows freelancers and small business owners to add their services to their LinkedIn profiles, making them discoverable from a LinkedIn search.

Following an initial roll-out in the US in July 2019, the feature is now live in India and rest of the world, and is a great way for freelancers and small businesses to indicate they are ‘Open for Business’.

Open for Business allows small businesses and freelancers to showcase the services they provide, directly on their profiles. This helps their profiles become more discoverable in the LinkedIn search engine through the ‘service providers’ filter. Once the “open to” providing services feature is turned on, a box-like card appears on the top of one’s profile, which calls out the services they provide.

The Open for Business feature also allows members looking for services to search and filter results on the platform. This helps them determine which service providers are available and best-suited to fulfil their professional needs. Members can also browse the full list of services offered and send a direct message to the service provider.

Based on research conducted by LinkedIn, small businesses are found to rely heavily on word of mouth, in order to bring in new customers. ‘Open for Business’ aims to digitize this word of mouth concept by making it easy for members to find, message, and provide references to each other.

Allen Blue, LinkedIn’s co-founder and VP of product management, said, “With 660 million members and 30 million companies on the platform across the world, LinkedIn is uniquely positioned to help freelancers and small businesses be more productive and successful, whether they are based in Dubai or Dundee.”