Likee reaches over 115-million MAU, registers 208% yearly increase

• As per Sensor Tower report for January 2020, Likee was among the six most downloaded non-gaming apps globally, and ranked second in the short video platform category.
• It has now reached 115-million MAU, registering a 208% yearly increase.

BIGO Technology’s Likee has garnered 115.3 million Monthly Active Users (MAU) in the period of October-December 2019, from 37.4 million in the corresponding period of 2018, representing an increase of around 208% year-on-year.

In India too, the platform has grown exponentially, on the back of its unique initiatives such as #LikeeDreams. Besides, collaborations with at least 10 big film and music production houses, such as Salman Khan Films, T-Series, Fox Star Studios, Red Chillies Entertainment, Jjust Music and Ashutosh Gowariker Productions Pvt Ltd, gave further push to the user engagement on the platform through various hashtag challenges.

Referring to the latest milestone, Likee spokesperson Mike Ong said, “We continued to expand Likee's geographic coverage, refine its content offerings, and augment its monetization capabilities. As a result, Likee’s total MAUs swelled, representing a whopping increase on yearly as well as sequential bases.”

As per Sensor Tower report for January 2020, Likee was among the six most downloaded non-gaming apps globally, and ranked second in the short video platform category. Likee was also placed as the No. 1 app in ‘Top 10 Breakout Apps’ list according to App Annie’s report of 2019.