Here’s what ZEE5’s short video platform HiPi is all about

• ZEE5 has joined the race for offering a short video platform with the announcement of the launch of the beta version of HiPi.
• It has already onboarded over 400 influencers, with over 70 Zee TV celebrities and aims to add another 100 by December 2020.
• Rajneel Kumar, Business Head – Expansion Projects & Head of Products, ZEE5 India, tells all what HiPi is about.

Zee5, Zee’s OTT platform has just announced the beta rollout of HiPi, a short video platform. The move is in line with Zee5’s ambition to become India’s first ‘Super-app’, and comes months after it launched its online gaming platform Game5.

HiPi will be similar to other short video platforms in the market, and will be available on Zee5 and will be free for everybody.

We recently caught up with Rajneel Kumar, Business Head – Expansion Projects & Head of Products, ZEE5 India, who told us all that HiPi is about. He spoke to us about the platform’s revenue model, and how both advertisers and content creators will benefit from being on the platform.