Netflix calls out pink-washing, huge media splashes and commoditization of Women’s Day in its latest Campaign

• Netflix India’s latest Women’s Day campaign has read our minds. It showcases how we are sick of the unwanted discounts and pink-washing on this day.
• Starring Karishma Tanna, Netflix India gives you a reminder of how you can simply slide into a blanket, escape from the bombardment of Women’s Day messages as it is always ‘Stree-ming’ fresh content.

Do you also feel like throwing your remote on your TV when you see yet another creative or an advertisement with everything pink in it on Women’s Day? This frustration is exactly what Netflix India mirrors in its latest advertisement.

Come International Women’s Day and every other brand, even one's meant for men, will start uploading creatives with a pop of pink in it. Many brands offer huge discounts for women, there are free drinks for them in various bars, and at the same time, there are a few that urge you to stick to beauty standards and ‘lose that flab away.’ Your HR greets you with a smile and leaves a cupcake on your desk. And to this, Netflix says, “Thanks, but not thanks!”

Women's Day has become a full-blown trend, packaged and brought to the audience for a labelled price. It is about gaining eye-balls, reminding women they exist by superficially caring about them. However, Netflix’s latest campaign clearly breaks the clutter by calling out brands for this pink-washing, sudden huge media splashes and commoditization of Women’s Day.


Starring Karishma Tanna, Netflix India gives you a reminder of how you can simply slide into a blanket, escape from the bombardment of Women’s Day messages as it is always ‘Stree-ming’ fresh content.