Cannes Lions is reminding people how creativity can help us sail through tough times; launches a platform to amplify inspirational stories from the advertising community

• Whether you’re a brand pivoting to make hand-sanitisers, a platform providing mental well-being content or a company ‘building the plane as it’s flying’ to adapt to the changing world, Cannes Lions wants to hear about your brilliant insights, realisations and amplify it so that the whole world learns.
• Cannes Lions is curating stories from around the globe of how creativity is being applied to respond to shifting consumer behaviour, in rapidly changing circumstances and a period of extended isolation.
• Each week, Cannes Lions will share relevant learnings and breakthroughs, highlighting creative solutions to today’s challenges from across the community.

Cannes Lions is curating stories from around the globe of how creativity is being applied to respond to shifting consumer behaviour, rapidly changing circumstances and a period of extended isolation, said Cannes Lions' Managing Director, Simon Cook in an open letter to the advertising fraternity.

The letter read, “The current crisis is impacting all of us in ways that we couldn’t have imagined, and none of us are alone in our concerns about the future. In a world that is increasingly divided, it’s important to remember that we’re at our best when we come together, collaborate and share.”

Cook said we shouldn’t forget in this tough time how powerful and infectious creativity can be; therefore, they have spoken to many members of the global community who have shared fascinating stories of invention, collaboration and compassion. Stories about how creativity is working overtime right now, to respond to rapidly changing consumer behaviour, evolving circumstances and periods of extended isolation, or to create positive change.

Cannes Lions has opened a platform to curate these positive stories, no matter how big or small.

Whatever the format (it can be written or video) or wherever in the world you maybe, Cannes Lions is just looking for a torchbearer to light up the whole world with you.

Whether you’re a brand pivoting to make hand-sanitisers, a platform providing mental well-being content or a company ‘building the plane as it’s flying’ to adapt to the changing world, Cannes Lions wants to hear about your brilliant insights and realisations.

In his open letter to the community, Cook further said, “We’ll also be releasing relevant classic talks from the Festival, along with Lion-winning work and useful insights and intelligence on the evolving situation. Helpful content and inspiring ideas to remind everyone of the power of creative possibility.”

In its first attempt, Cannes Lions shared a video from Sir Ken Robinson discussing the enduring power of creativity. He reminds us how ‘the great challenge for creativity is to question things that are obvious, things you take for granted.’

Cannes Lions is interested in your ideas if you have something valuable, useful or uplifting to share. Above all - and now more than ever - they want to hear about moments of real progress that we can all relate to, be inspired by and learn from as we navigate the way forward together.