Cannes Lions 2021: On Day 3, Dentsu Webchutney brings home 2 Silver Lions

• On Day 3, Dentsu Webchutney won 2 Silvers at Cannes Lions.
• It won the metals in the Digital Craft and Entertainment categories for The 8-Bit Journo and The World’s Most Reported Trailer campaigns respectively.

On Day 3 of this year’s Cannes Lions, Dentsu Webchutney made us proud by bringing home 2 Silver Lions.

While it got its first Silver in the Digital Craft category for its campaign, The 8-Bit Journo for Vice Media under the Real-Time Contextual Content sub-category, the agency, along with Trigger Happy Entertainment was awarded the second silver for its campaign, ‘The World’s Most Reported Trailer’ for Thappad in the Entertainment category under the Audience Engagement/Distribution Strategy sub-category.




Reacting to their continued winning streak at the festival this year, Gautam Reghunath, CEO, Dentsu Webchutney said, "For us, The 8-bit journo and The world’s most reported trailer have been gifts that have kept on giving. They inspire us to do better with this unique Webchutney brand of creativity. I also have to say we’re particularly thrilled with the categories we’re being awarded and shortlisted in. We’ve got 3 diverse pieces of work, including Swiggy’s Better Half recipes, featured across special categories like digital craft, mobile and creative e-commerce - not necessarily categories that work from India is used to shining in. But more than anything, I’m so happy for our talent, both past and present for our success this week. Every single Cannes Lion is a reason to celebrate, let alone the five that’s come our way yet!"

We failed to win anything in the Film Craft, Industry Craft, Entertainment for Music and Entertainment for Sport categories.