Advertisers Have Spent Almost $2 Billion On The Super Bowl In 10 Years [THE BRIEF]
According to Kantar Media, in the past 10 years advertisers spent $1.85 billion. This year, one advertiser spent more than $4 million on a 30-second time slot.
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Digitas hired Dee Mustafa-Bowne to be its VP/group creative director. She was previously at Engauge.
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Previously on Business Insider Advertising:
- This Apple Accessories Company May Get 'Booth Babes' Banned From CES
- The 20 Most Viral Super Bowl Ads Of All Time
- 10 Brands With Huge Credibility Issues In 2013
- News Corp. Appears To Confirm It Lost 8,200 Stores From Its Client List
- Apple Needs A Charismatic New Spokesman
- Publisher Accuses Ad Agencies Of Routinely Taking Bribes