Adfest 2014 Kicks Off: India Secures 16 Shortlists On Day 1
Adfest 2014 has announced the shortlists in eight categories for the 2014 Lotus Awards as three days of Speaker Sessions, Workshops and Award Presentations kicked off today at Bangkok. It concludes on Saturday, March 8.
Among the shortlists announced so far, Indian agencies have secured 16 shortlists, of which eight are for Press Lotus alone, followed by five shortlists for Film Craft Lotus, two for Media Lotus and one for Radio Lotus.
Among agencies, Grey Worldwide India bagged the most shortlists at six for its work for Duracell. McCann India has three shortlists - two for its campaign for Audiobooks and one for its campaign for Star Aids Awareness.
JWT India and Creativeland Asia secured two shortlists each while BBDO India, Linen and Unimagic Studios secured one shortlist each.
The shortlisted entries from India:
| Entry Title | Brand | Agency |
| Category: Press Lotus | ||
| Sub-Category: Best Of Household Products & Maintenance | ||
| Ageless Wonder- Music | Duracell | Grey Worldwide India |
| Ageless Wonder- Man | Duracell | Grey Worldwide India |
| Ageless Wonder- Woman | Duracell | Grey Worldwide India |
| Duracell Positive & Negative- Dock | Duracell | Grey Worldwide India |
| Duracell Positive & Negative- Console | Duracell | Grey Worldwide India |
| Duracell Positive & Negative- Monkey | Duracell | Grey Worldwide India |
| Sub-Category: Best Of Communication Media & Publications | ||
| William Shakespeare | Audiobooks | Mccann Worldgroup India |
| Mark Twain | Audiobooks | Mccann Worldgroup India |
| Category: Radio Lotus | ||
| Sub-Category: Best Of Corporate | ||
| Beep-Beep | Election Campaign | Linen-A Lintas Group Company Gurgaon |
| Category: Film Craft Lotus | ||
| Sub-Category: Directing | ||
| Lal Batti (Red Beacon) | News Nation | Unimagic Studios Mumbai |
| The Magic Of Frooti | Frooti | Creativeland Asia |
| Sub-Category: Editing | ||
| Parallel Journeys | Nike | JWT India |
| Sub-Category: Original Music Score | ||
| Parallel Journeys | Nike | JWT India |
| The Magic Of Frooti | Frooti | Creativeland Asia |
| Category: Media Lotus | ||
| Sub-Category: Best Use Of Screen And Displays | ||
| The B-Movie | Star Aids Awareness | Mccann Worldgroup India |
| Sub-Category: Best Use Of Ambient - Small Scale | ||
| Stick It Art | Public Awareness | BBDO India |
This year, 56 jury members from 18 cities were tasked with judging the 2014 Lotus Awards with Tor Myhren, World Chief Creative Officer at Grey and President of Grey New York, as Grand Jury President.
Adfest received 3,253 entries from 41 cities to this year's competition. The top five cities by number of entries are Tokyo, Mumbai, Bangkok, Singapore and Manila.
There are 17 categories in the 2014 Lotus Awards: Film Lotus, Radio Lotus, Press Lotus, Outdoor Lotus, Interactive Lotus, Mobile Lotus, Direct Lotus, Promo Lotus, Design Lotus, Print Craft Lotus, Film Craft Lotus, New Director Lotus, Effective Lotus, Media Lotus, Integrated Lotus, INNOVA Lotus and Lotus Roots.
Courtesy: Bestmediainfo